It is because Nicholas Assef possesses a firm belief that the firm he founded, Lincoln Crowne & Company Pty. Limited has a primary purpose of providing its clients with the best possible dealmaking expertise anywhere that places the firm among the upper echelon of investment advisory firms in the world. He founded Lincoln Crowne as a market leader, especially in the Australian and South East Asian markets, and he has largely succeeded.

Currently the firm’s Executive Director and Senior Analyst, Nick Assef and the team of professionals he has built over the years to use cutting edge negotiation techniques to the efforts in diverse financial areas as mergers and acquisitions, joint ventures and much more. The firm’s clients tend to be quite happy. Lincoln Crowne’s business philosophy reflects that of Nicholas Assef, which means, like their leader, they like to apply tactics and strategies that are based largely on "game theory,” so as to get the best possible outcome for their clients. After all, Nicole Crowne isn’t the type of firm clients hire to get basic services.

Over the course of his long career, Nicholas Assef has shown himself to be one of the most dynamic and persuasive mergers and acquisitions investment bankers in many markets. He is known as a shrewd negotiator, capable of applying strategies and tactics based on "game theory" to any and all negotiations. Even though he has specialized in the Australian and South East Asian markets, he has completed deals throughout the world. It is the case that Nicholas Assef is best known as the founder of Lincoln Crowne & Company Pty. Limited, a very prominent investment firm, where he currently serves as an Executive Director and a Senior Analyst.

Long before he founded Lincoln Crowne, Nicholas Assef was a corporate attorney with Allen, Allen & Hemsley in Sydney, before he turned his attention to investment banking. He actually has plenty of experience in many diverse areas, including mergers and acquisitions, joint ventures and valuations, but he also has the ability to help companies develop successful growth strategies, and he can help companies deal with shareholder rights issues and to perform strategic due diligence, which is how companies avoid trouble down the line.

Over more than a quarter century, Nick Assef has shown himself to be one of the most dynamic and persuasive mergers and acquisitions investment bankers in the Australian and South East Asian markets, but what sets Nicholas Assef apart from many others in his realm is his reputation as a shrewd negotiator, capable of applying strategies and tactics that are based on "game theory" to the negotiations in which he is involved. Nick Assef understands that clients don't hire a firm like Lincoln Crowne just for basic services they can get anywhere, which is why he provides more.